Content Designer
& UX Writer
I'm Astrid, a Content Designer and UX Writer. With a background in journalism, I bring editorial precision to product thinking and design experiences that are clear, consistent, and scalable.
I work across UX writing, content strategy, and design systems, with a focus on turning complex flows into intuitive experiences that serve both users and business goals. My work has improved completion rates by 24%, reduced drop-off, and helped teams align around content at scale.
I believe content is the backbone — invisible when it works, painful when it doesn't.
LinkedIn
Content Design Work
Faithy: Transforming spiritual narrative into grounded AI onboarding
I increased onboarding completion rates by 24% by replacing vague, flowery language with a structured content system and benefit-driven UX writing.
Relationship App: Redesigning onboarding for empathy and value
I replaced feature-heavy, clinical language with benefit-driven messaging to reduce cognitive load and drive immediate engagement.
Tibber: Converting freemium users through value-led empty states
I transformed a static empty state into an interactive Analysis preview for a green energy app, using benefit-driven copy and superhero-themed branding to drive premium conversions.
LARA: Building a trauma-informed booking system for crisis support
I designed a self-guided booking experience for a crisis center to increase client autonomy and reduce the emotional barrier of phone-based registration through trauma-sensitive UX writing.
Testimonials
“I had the opportunity to mentor Astrid while she was working on the final project for her UX writing course. I immediately noticed her keen UX instincts and dedication to the user. That said, she also took moments to step back and ask questions about the bigger picture, including stakeholder goals and business objectives. I also appreciated her feedback style — she listens hard and asks good questions, never precious about her work. In short, she’s a rare gem. Any organization would find Astrid easy to work with and an indispensable contributor to the team.”
— Melissa Kruse, Staff Content Designer at Back Market | LinkedIn“Astrid joined us at Tibber for a summer internship as part of an extensive 6-month training program by the UX Writing Hub. Her work demonstrated fluent English writing skills, user-led thinking, and strong knowledge of UX best practices. On top of that, she’s always on the lookout for connections with and learnings from other UX writers and content designers – making her a great part of the UX writing community.”
— Tess Kamphorst, Senior UX Writer at Tibber | LinkedIn
— more testimonials coming soon.